About BEARDMATE

FRESH BEARD. ANYTIME. ANYWHERE.

We're an Australian beard-care brand built for modern men whose beards need to keep up with real on-the-go life.

Most beard products are designed around the bathroom routine. BEARDMATE focuses on what happens afterwards: food smells, sweat, travel, long workdays, social plans and the moments when a full wash is not practical.

Our range combines portable no-rinse freshness with everyday beard cleansing, conditioning and styling. It is designed for men who want an effective routine without unnecessary complexity.

WHO WE SERVE

  • Office and business professionals who want to refresh after lunch or before meetings.
  • Travellers, commuters and active men who need portable grooming products.
  • Campers and road-trippers who may not have immediate access to a shower.
  • Food lovers whose beards tend to hold onto lunch, smoke and cooking aromas.
  • Gift shoppers looking for practical, distinctive products for bearded men.
MORE ABOUT

OUR POSITIONING

“Beard care that keeps up with your lifestyle.”

Australian Made, Founder Led

BEARDMATE was born from a simple frustration: there was no easy way to keep a beard fresh throughout the day. As a bearded Australian who loves food, travel, and the outdoors, our founder knew there had to be a better solution than washing your beard multiple times a day.

What started as a personal project in Sydney has grown into Australia's leading on-the-go beard care brand. We're proud to be 100% Australian owned and operated, with every product designed and tested right here at home.

Our mission is simple: help men maintain confident, fresh beards no matter where life takes them. We believe great grooming shouldn't be complicated or time-consuming – it should fit seamlessly into your lifestyle.

EXPLORE PACKS

THE RETAIL OPPORTUNITY

A DIFFERENT JOB FROM TRADITIONAL BEARD OIL

Oils, balms and washes are familiar categories, but they do not fully solve the midday freshness problem. BEARDMATE gives retailers a clear new reason for customers to purchase: a convenient way to refresh a beard between full washes.

  • FOOD

    Helps refresh a beard after burgers, coffee, smoke and cooking aromas.

  • OFFICE

    A fast reset before meetings, client visits or after-work plans.

  • TRAVEL

    Portable products for flights, road trips, hotels and daily commuting.

  • CAMPING

    No-rinse convenience when water or a shower is not readily available.

Why it works in retail

  • Easy-to-explain customer problem with immediate relevance.
  • Compact hero products suitable for checkout, grooming shelves and travel sections.
  • Natural demonstration opportunity in barbershops after a beard trim.
  • Strong gifting potential for Father’s Day, Christmas, birthdays and groomsmen.
  • Clear cross-sell with beard oils, washes, combs and travel accessories.

HERO PRODUCTS

DISCOVER THE WHOLE RANGE
  • BEARDMATE Woody no-rinse beard cleansing spray brown bottle and green packaging

    WOODY - No-rinse Beard Cleansing Spray

    Description: A no-rinse cleansing spray that removes unwanted smells and refreshes your beard in seconds—anytime, anywhere.
    Why you’ll love it: It leaves your beard feeling clean and light with zero stickiness, zero residue and a bold, earthy scent.
    Key ingredients: Witch Hazel, Sandalwood, Vetiver and Buddha Wood essential oils, and Vitamin E.

    RRP:     $24.95 AUD
    Wholesale ex GST: $15.85 AUD
    Margin: 30%
    Dimensions: 11cm x 4cm x 4cm
    Form: 50ml spray bottle
    Shelf Life: 12 months

    more 
  • Black packaging of BEARDMATE beard cleaning wipes on a clear background

    OUD - Beard Cleansing

    Description: Individually packed beard wipes that quickly clean away food, smells and everyday mess while leaving your beard moisturised and fresh.
    Why you’ll love it: They’re perfect after meals, while travelling or whenever your beard needs an effortless on-the-go reset.
    Key ingredients: Aloe Vera, Jojoba Seed Oil, Vitamin E and Green Tea Extract, with a wood-pulp wipe.


    RRP:     $16.90 AUD
    Wholesale ex GST: $10.75 AUD
    Margin: 30%
    Dimensions: 8cm x 6cm x 6cm
    Form: 20 single use sachets
    Shelf Life: 36 months

    more 
  • Beard care products including a bottle, comb, and packets on a white background

    BEARDMATE Daily Reset Bundle

    Description: A complete on-the-go beard kit combining WOODY Cleansing Spray, 20 OUD Cleansing Wipes and a Sandalwood Comb to freshen, clean and tidy your beard without a sink.
    Why you’ll love it: Compact enough for your backpack, it tackles after-meal mess, unwanted smells and flyaways wherever the day takes you.
    Key products & ingredients: WOODY with Witch Hazel, Vitamin E, Sandalwood, Vetiver and Buddha Wood; OUD Wipes with Aloe Vera, Jojoba Oil, Vitamin E and Green Tea; plus a 100% sandalwood comb.

    RRP: $59 AUD
    Wholesale ex GST: $37.55 AUD
    Margin: 30%

    more 

  • BEARDMATE Ultimate Bundle

    Description: The complete six-piece BEARDMATE routine for cleaning, refreshing, softening and styling your beard from morning to midnight.
    Why you’ll love it: It combines full-wash and no-rinse care in one bundle, keeping your beard fresh, soft and under control at home or on the move.
    Key products & ingredients: WOODY Spray, OUD Wipes, Beard Wash with Meadowfoam and Quinoa, Grooming Spray with Rice Protein and Amaranth, Beard Oil with Abyssinian and Macadamia oils, and a Sandalwood Comb.

    RRP: $129 AUD
    Wholesale ex GST: $82.09 AUD
    Margin: 30%

    more 
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DISCOVER THE WHOLE RANGE

ORDER PACKS

GET IN TOUCH!

  • HERO COUNTER TRIAL

    $153.34 ex GST

    Best for barbershops and small lifestyle retailers testing the two hero products with minimal shelf commitment.
    • 4 x WOODY No-Rinse Cleansing Spray
    • 6 x OUD Clenasing Wipes
    • 1 x complimentary WOODY tester
    • 1 x countertop display card

  • HERO + DAILY RESET BUNDLE

    $331.91 ex GST

    A focused range for barbers, men’s grooming stores and gift retailers, combining hero-product depth with a gift-ready bundle.
    • 6 x WOODY No-Rinse Cleansing Spray
    • 8 x OUD Clenasing Wipes
    • 3 x Daily Reset Bundle
    • 1 x complimentary WOODY tester
    • 1 x countertop display card

  • HERO + BUNDLE LAUNCH

    $621.06 ex GST

    Designed for larger stores wanting stronger hero-product depth plus both bundle options for travel, gifting and higher-value purchases.
    • 8 x WOODY No-Rinse Cleansing Spray
    • 12 x OUD Clenasing Wipes
    • 4 x Daily Reset Bundle
    • 2 x Ultimate Bundle
    • 2 x complimentary WOODY testers
    • Launch display and content pack
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GET IN TOUCH!

Suggested working terms for launch stockists

Commercial Terms

Minimum Order Quantity

Opening order minimum: $150 ex GST. Reorder minimum: $100 ex GST. Prebuilt packs are recommended but not compulsory.

Payment Terms

First order payable in full before dispatch. Approved established accounts may apply for 14-day payment terms after a successful order history.

Freight Policy

Free Sydney metro delivery on orders above $250 ex GST. Australian freight is charged at cost unless a free-freight threshold is agreed in writing.

Damages & Returns Policy

Damages: Report damages within 48 hours of delivery. Photographic evidence required. Full replacement provided.

Returns: Unopened products accepted within 30 days. Defective products replaced immediately. Return shipping at our cost.

RRP

Stockists retain control of final resale pricing. BEARDMATE supplies recommended retail prices to support consistent positioning and a 30% gross retailer margin at full RRP.

Damaged or incorrect goods

Claims must be submitted within 7 days of delivery with photographs and invoice details. Verified damaged, missing or incorrectly supplied goods will be replaced or credited.

Returns

Wholesale change-of-mind returns are not accepted. A launch partner may request one exchange of up to 20% of unopened, saleable stock within 60 days, subject to prior approval.

Testers

Complimentary testers are supplied only as listed in the opening-order offer. Additional testers and back-bar stock may be purchased at an agreed reduced rate.

Exclusivity

No exclusivity is granted by default. Limited local exclusivity may be considered where minimum quarterly order commitments and range presentation requirements are agreed.

RETAIL SUPPORT

We're committed to your success. Every BEARDMATE retail partner receives comprehensive support to maximize sales and customer satisfaction.

  • PRODUCT TESTERS

    A complimentary WOODY tester with eligible opening orders, plus guidance for in-service use after beard trims.

  • COUNTER DISPLAY

    Compact point-of-sale card explaining the “freshness between washes” problem and the hero-product solution.

  • STAFF DEMONSTRATION

    Founder-led product walkthrough for Sydney stockists, or a short video training session for interstate teams.

  • IMAGE LIBRARY

    Access to approved product photography, lifestyle images, pack shots and brand assets for website and social use.

  • VIDEO CONTENT

    Short-form product demonstrations and lifestyle video clips suitable for social media and product pages.

  • SOCIAL COLLABORATION

    Selected launch partners may be featured through collaborative posts, store visits, stockist announcements and local paid content.

Ready to Stock BEARDMATE?

Join Australia's growing network of BEARDMATE retail partners. Get in touch today to discuss wholesale pricing, opening orders, and how we can support your business.

CONTACT US